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Nick Bendel

/Nick Bendel

About Nick Bendel

Nick Bendel is the owner of Hunter & Scribe, the content marketing agency for small businesses. Nick is also an author and speaker, and an expert in marketing, writing, and communications.

Long-term marketing is the key to being persuasive

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Your customers have problems. You've got solutions to those problems. But customers are sceptical, so they won't just hand over their money to the first business they encounter.  You need to persuade them to hand over their money.  But how?  The best approach is to play the long game.  The big mistake a lot of small [...]

Don’t stop communicating about tomorrow

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Patrick Lencioni has some great advice for business owners – you’re not just a CEO (chief executive officer), you’re also a CRO (chief reminding officer).  Your job as the leader is not just to give orders; it’s also to communicate the company vision to your team.  This form of communications is known as internal marketing.  Your [...]

Here’s a different way to do marketing

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A friend of mine told me he likes to do 'consultative marketing'.  As he explained, he sees marketing as a back-and-forth conversation with the customer, rather than a one-way dialogue.  The idea is to make the customer feel educated, inspired and curious, rather than used.  I loved the idea of consultative marketing the moment I heard [...]

Start fishing where the fish are

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Your existing customers know, like and trust you, whereas strangers who aren’t your customers don’t.  That’s why it’s much easier to get new business from old customers than it is from new customers.  With that in mind, one marketing tactic you can use is to send personalised emails to your existing customers offering them bespoke products.  [...]

Cut the … um … crap when you talk

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If you want to be a better speaker, whether it's on camera or during face-to-face discussions with your clients, you need to remove the filler words. Most people are shocked when they hear a recording of themselves and discover how often they use filler words like "um", "like'' and "you know".  There are two main reasons [...]

Why good emailing is good marketing

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So many small businesses get their customer communications all wrong, which ends up repelling rather than attracting customers.  The secret to doing good customer communications is to seem approachable and reliable.  That means you need to respond quickly to customer enquiries, use simple language and adopt a friendly tone.  If you do that, you’ll make people [...]

Think before you reproduce (content, not babies)

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The different social media platforms have different audiences, styles and tones.  That’s why content that’s appropriate for one channel won’t necessarily be appropriate for another.  Posting your content on multiple social media platforms is a great idea, because it means you get more bang for your buck.  But rather than automatically copy/pasting, stop and think whether [...]

Introducing the one-year social media challenge

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If you want to become better at marketing, you need to get better at writing.  That will allow you to create content that is more likely to attract and persuade your ideal customers.  That’s why I’d like to challenge you to commit to writing one social media post per day for an entire year.  These posts [...]

The more different you are, the more admiration you’ll attract

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Think about all the famous and successful people you admire, whether they’re entrepreneurs, athletes, musicians, actors or humanitarians.  What do they all have in common?  It’s that they’re different to the average person.  You don’t admire them because they’re doing the same thing as everyone else; you admire them because they’re different.  If you want to [...]

Give them love … or suffer the consequences

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What happens if you’re in a relationship and you don’t listen to your partner?  Sooner or later, they’ll leave you and find someone who makes them feel valued and appreciated.  The same rule applies in business. If you don’t listen to your customers, they’ll find a rival who does.  That’s why, when you do marketing, it’s [...]