Long-term marketing is the key to being persuasive
Your customers have problems. You've got solutions to those problems. But customers are sceptical, so they won't just hand over their money to the first business they encounter. You need to persuade them to hand [...]
Don’t stop communicating about tomorrow
Patrick Lencioni has some great advice for business owners – you’re not just a CEO (chief executive officer), you’re also a CRO (chief reminding officer). Your job as the leader is not just to give [...]
Here’s a different way to do marketing
A friend of mine told me he likes to do 'consultative marketing'. As he explained, he sees marketing as a back-and-forth conversation with the customer, rather than a one-way dialogue. The idea is to make [...]
Start fishing where the fish are
Your existing customers know, like and trust you, whereas strangers who aren’t your customers don’t. That’s why it’s much easier to get new business from old customers than it is from new customers. With that [...]