203, 2017

How to score free publicity for your business

By | March 2nd, 2017|Tags: |

It might seem unlikely, but every SME is capable of attracting media coverage – provided you follow a few common-sense rules. During my years as a journalist, I gave free publicity to hundreds of businesses [...]

2202, 2017

Don’t be a customer-centric idiot

By | February 22nd, 2017|Tags: |

The research is in: people who speak plain English are considered smarter than those who use corporate bullshit. In a nice coincidence, I discovered this research soon after reading a stupendously awful strategy statement from [...]

1602, 2017

Our debt binge will trigger a nasty hangover

By | February 16th, 2017|Tags: |

I really, really, really hope I’m wrong, but I fear this will end badly for many, many, many people. Too many people have borrowed too much money to buy homes that were priced too high. [...]

902, 2017

Why a corrupt politician can teach us a lot about business

By | February 9th, 2017|Tags: , |

Three cheers for Eddie Obeid! There’s a guy who knew how to make money. Ironic exclamation marks aside, honest businesspeople really could learn a lot from the Sultan of Shonk. Have you ever wondered how [...]