Cut the … um … crap when you talk
If you want to be a better speaker, whether it's on camera or during face-to-face discussions with your clients, you need to remove the filler words. Most people are shocked when they hear a recording [...]
Why good emailing is good marketing
So many small businesses get their customer communications all wrong, which ends up repelling rather than attracting customers. The secret to doing good customer communications is to seem approachable and reliable. That means you need [...]
Think before you reproduce (content, not babies)
The different social media platforms have different audiences, styles and tones. That’s why content that’s appropriate for one channel won’t necessarily be appropriate for another. Posting your content on multiple social media platforms is a [...]
Introducing the one-year social media challenge
If you want to become better at marketing, you need to get better at writing. That will allow you to create content that is more likely to attract and persuade your ideal customers. That’s why [...]