3001, 2017

In which I serve up foot-long portions of truth

By | January 30th, 2017|Tags: |

For almost 20 years, I’ve been waging a fierce battle over the English language with a giant multinational company. My enemy has been Subway and we’ve been fighting about a seemingly insignificant five-letter word. I [...]

1901, 2017

CEO wanted: dickheads need not apply

By | January 19th, 2017|Tags: , |

Your company needs a new chief executive so it decides to hire a hairy-chested alpha male. Big mistake. That’s one of the key lessons from Good to Great, the business classic I finally got around [...]

1001, 2017

The money-back-guaranteed way to get attention

By | January 10th, 2017|Tags: |

Let me begin with an undeniable fact: I’m smarter and more beautiful than most men. Most business owners and executives have a similar level of confidence – although about their company rather than themselves. You [...]

201, 2017

Stop helping your competition!

By | January 2nd, 2017|Tags: , |

You know that annoying rival that keeps pumping out all that content? They’re beating you. Most people don’t do content marketing – which is why most people are falling behind their competition. For those who [...]