Don’t make the mistake of fighting the future

The future is a scary place. The internet might destroy our industries. Robots might take our jobs. So much of human existence is about control. We yearn for control. It dominates the way we manage our professional, personal and romantic relationships. When we establish routines in our life - that’s about control. When we manipulate [...]

By | July 13th, 2017|Business, Content, Marketing|0 Comments

Why your company is (almost certainly) going to die

After years of procrastinating, I finally read Only the Paranoid Survive, the business classic written by former Intel boss Andy Grove. It put me in a reflective mood. The main theme of Grove’s book, which was published in 1996, is what he calls ‘strategic inflection points’, or what people today term ‘disruption’. Grove explains how [...]

By | March 16th, 2017|Business, Content, Marketing|0 Comments

How to score free publicity for your business

It might seem unlikely, but every SME is capable of attracting media coverage – provided you follow a few common-sense rules. During my years as a journalist, I gave free publicity to hundreds of businesses like yours. But I didn’t do it out of the goodness of my heart; I did it because it was [...]

By | March 2nd, 2017|Business, Content, Marketing|0 Comments

Don’t be a customer-centric idiot

The research is in: people who speak plain English are considered smarter than those who use corporate bullshit. In a nice coincidence, I discovered this research soon after reading a stupendously awful strategy statement from a company called CarrierBank*. ‘One CarrierBank’ is an integrated, customer-centric business model that enables customers to choose any of the [...]

By | February 22nd, 2017|Business, Content, Marketing|0 Comments

Why a corrupt politician can teach us a lot about business

Three cheers for Eddie Obeid! There’s a guy who knew how to make money. Ironic exclamation marks aside, honest businesspeople really could learn a lot from the Sultan of Shonk. Have you ever wondered how Obeid came to wield so much power in New South Wales? After all, he never served as premier or treasurer. [...]

By | February 9th, 2017|Business, Content, Marketing|0 Comments

In which I serve up foot-long portions of truth

For almost 20 years, I’ve been waging a fierce battle over the English language with a giant multinational company. My enemy has been Subway and we’ve been fighting about a seemingly insignificant five-letter word. I like Subway: the food is nutritious, convenient and good value. However, I get irritated when the staff ask me if [...]

By | January 30th, 2017|Business, Content, Marketing|0 Comments

CEO wanted: dickheads need not apply

Your company needs a new chief executive so it decides to hire a hairy-chested alpha male. Big mistake. That’s one of the key lessons from Good to Great, the business classic I finally got around to reading. The book’s researchers found that the best companies aren’t led by superhero chief executives who crave the spotlight. [...]

By | January 19th, 2017|Business, Content, Marketing|0 Comments

The money-back-guaranteed way to get attention

Let me begin with an undeniable fact: I’m smarter and more beautiful than most men. Most business owners and executives have a similar level of confidence – although about their company rather than themselves. You see, most business leaders are convinced they offer great customer service. Their customers may not be convinced, but they sure [...]

By | January 10th, 2017|Business, Content, Marketing|0 Comments

Stop helping your competition!

You know that annoying rival that keeps pumping out all that content? They’re beating you. Most people don’t do content marketing – which is why most people are falling behind their competition. For those who don’t know, content marketing is a form of corporate journalism. Traditional journalism uses content to attract consumers, who in turn [...]

By | January 2nd, 2017|Business, Content, Marketing|0 Comments

Sorry, people, but I’m calling you on your bullshit

If you’ve never visited the Bullshit Generator website, you should do so right now. In a previous post, I explained the five secrets of good writing. By contrast, the Bullshit Generator highlights a common mistake people make when writing emails and reports. For those who don’t know, the Bullshit Generator is a website that brilliantly [...]

By | December 20th, 2016|Business, Content, Marketing|0 Comments